Smart Decision Lab

Lab I+D+i, UMA

Miguel Ángel Meléndez
Professor of Economics
Universidad de Málaga

Antonio J Morales
Professor of Economics
Universidad de Málaga

Javier Rodero
Associate Professor of Economics
Universidad de Málaga

Ismael Rodriguez-Lara (director)
Professor of Economics
Universidad de Málaga

Marcos Ruiz Soler
Associate Professor of Psychology
Universidad de Malaga

Ivan Tinivella
CMO-CCO
Universidad de Malaga

External advisors

José Ruiz Pardo
CEO
Goli Neuromarketing

Antonio Cabrales
Professor of Economics
Universidad Carlos III Madrid

Enrique Fatas
Professor of Behavioral Economics
University of Pennsylvania