Our team Name: Antonio J MoralesPosition: Professor of Economics E-mail: amorales (at) uma.es Name: Ismael Rodríguez LaraPosition: Professor of EconomicsE-mail: ismaelrl (at) uma.es Name: Marcos Ruíz SolerPosition: Associate professor of PsychologyE-mail: ruizsoler (at) uma.es Name: Ivan TinivellaPosition: CMO-CCOE-mail: tinivella (at) uma.es Name: Nicolás Fernández PérezPosition: CPOE-mail: nicolasfernandez (at) uma.es Name: José Ruíz PardoPosition: External Advisor, CEO Goli Neuromarketing Tel: 951 089 354 Name: Enrique FatasPosition: External Advisor, Professor of Behavioural Economics at Upenn E-mail: efatas (at) upenn.edu Name: Antonio CabralesPosition: External Advisor, Professor of Economics at UC3M E-mail: a.cabrales (at) ucl.ac.uk